Guess which Indian ring tone is being downloaded the most all over the world?

No, it is not the latest Bollywood chartbuster, but a public health message that goes “condom, condom”. Its makers are amazed by the popularity of the ring tone that was launched last month and aims to promote safe sex, the use of condom and to thus tackle the growing HIV/AIDS epidemic in the country where about 2.5 million people are estimated to be living with it.

“It is a hit internationally. Nowhere in the world are we aware of a ring tone for a product,” said Yvonne MacPherson, country director of the BBC World Service Trust, the international charity of the BBC.

Read full story at: India Times