Binani Cement (BCL), the flagship company of the Rs 17 billion Binani Group, is considering to stop the advertisement and may not consider renewing the contract with Bachchan once it is due for renewal next year, reports Economic Times.

It is learnt that the decision was taken after the image of the cement brand took a beating in the last few months due to the tussle between Maharashtra Navnirman Sena (MNS) and the Bachchan family on the Marathi-North Indian issue.

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